PAIGE VANDERLEEST

Kemin Industries is a global ingredient company headquartered in Des Moines, Iowa. In my time at Happy Medium, the brand re-launched with a new vision statement and visual identity.

 

My role was to ensure a seamless rollover from the old brand to the new in coordination with Kemin's other digital assets on all social channels. In addition to preparing a comprehensive strategy for launching the new brand on social, we also provided social tool kits for other international business units and laid out a community management plan to engage with key stakeholders at their annual corporate conference during the launch.